Gambling revenue has fallen from $5.2 billion in 2006 to $3.3 billion last year. It's in keeping with the new thinking in Atlantic City, the nation's second-largest gambling market that has taken a pounding over the last five years from the recession and a slew of new casinos popping up all around it in neighbouring states. Revel is marketing itself as a lifestyle resort, a vacation and meeting mecca that just happens to offer casino gambling as well. That's also what officials from the shore to Trenton are counting on.